As many of you know, several months ago we decided to change our name to avoid a costly trademark battle.  At the time, I was not too happy about changing our name, but I am extremely pleased with our new name and the process we followed to come up with it.  As the saying goes, we turned a lemon into lemonade.

We wanted our name to be something that was created from within.  Furthermore the process of developing the new name was a great team exercise.  While it wasn’t easy, I couldn’t be more impressed with the energy and creativity of the team.  We went through thousands of potential names and selected a powerful, timeless name that illustrates who we are as a company, how we blend with the natural environment and what we seek to do within the industry.

The name pays homage in part to the Indian River Lagoon, which is walking distance from our facility in Rockledge, Florida. The name represents a blend of the words Indian and River – taking the first three letters of River and the last three of Indian. When we thought about the parallels between a river and our company, it felt perfect. Rivers are powerful enough to reshape their landscapes and we intend to dramatically reshape the way vehicles are designed and manufactured.

-R.J. Scaringe

If you are like me (a complete car nut), the thought of a vehicle with supercar-like handling, aggressive looks, an affordable price tag, and Prius-beating efficiency is extremely exciting.   At Rivian, we strongly feel you shouldn’t have to compromise on driving enjoyment, style, or price while getting great fuel-economy.

I am very excited to release this cloaked photograph of one of our prototype vehicles.  Over the last several years we’ve worked hard to stay below the radar and it’s great to begin releasing some information on our vehicle.  During the next few months we will be releasing additional images as well as videos of our cars on the track.

As the saying goes, “a picture is worth a thousand words”.  I will be posting to this blog regularly and look forward to reading your comments.

– RJ Scaringe, CEO